Mobile Communication

Communication has become increasingly mobile and is no longer tied to a stationary PC or landline phone.

what is mobile communication?

The smartphone is our constant companion and more than just a telephone. More and more people are using it as a mobile pocket computer. And this has massively changed our communication behavior in recent years: Communication has become increasingly mobile and is no longer tied to a stationary PC or landline phone.

Smartphones enable people in all situations to be connected to each other anywhere and at any time. Telephoning is just one of many ways to stay in touch. Using a variety of communication and social media apps, you can exchange messages streamed or chatted, send pictures, text and voice messages, video messages or e-mails. Mobile communication is multi-faceted. And it plays an increasingly important role not only in the private sphere, but also in everyday corporate life.

ADVANTAGES OF MOBILE COMMUNICATION IN COMPANIES

Mobile communication methods offer decisive added value, especially for employees in the health care and hotel sectors. Many do not work at a fixed workplace and move within the company. They do have their own landline phone. But it is not always possible to accept a phone call.

If there is time later for a callback, the colleague may no longer be reachable. This delays the transmission of important messages. Some employees dodge paper and leave messages on Post-it's. However, if the little paper copies become independent, the information gets lost or, in the worst case, even falls into the wrong hands.

Modern instruments of mobile communication such as communication apps offer considerable advantages here. They take into account the mobile working style of healthcare and hotel staff and network them with each other. They make it easy to maintain the flow of information throughout the company and individual teams:

  • In the general news stream, the company management communicates with all employees simultaneously.
  • In this way, everyone reliably receives the information that is relevant for all employees.
  • Employees feel involved and can express ideas, which makes sense and increases loyalty.
  • Employees communicate within the team or with specific colleagues in the secure chat room.
  • Information does not fall into the wrong hands.
  • The possibility of time-shifted communication ensures that the recipient can concentrate fully on his work in certain situations.
  • He answers when it is possible and when he has his head free.
  • Information can be shared as a picture, text, voice message or video. This increases the diversity of communication.
  • Information reaches every employee reliably - regardless of whether he is at a stationary workstation or not.
  • Topics can be shared on a daily basis.
  • Costs can be reduced by eliminating print information.
  • Employees can actively share knowledge themselves, which promotes the internal flow of knowledge.  

 

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Nurse and doctors using the secured App Qnnect on smartphone

MOBILE COMMUNICATION: STATUS QUO

Mobile communication is only slowly arriving in companies in all sectors. This also applies to the healthcare and hotel sectors. According to a study published by Airvox (https://aixvox.com/smart-mobile-safe-mobile-risiken-und-chancen-des-mobile-business/stellen), 81 percent of all companies have mobile devices available to their employees. Smartphones are the most common. Alternatively, 63 percent of all companies allow their employees to bring their own mobile devices and use them professionally. However, mobile devices are not yet being used across the board in companies. This stands in the way of uniform mobile communication in the business environment.

What's also missing: Secure internal communication tools such as employee apps with message stream and chat function. Many users in the healthcare and hospitality industries are therefore using other tools to send professional data via private messenger systems. But that doesn't always comply with data protection requirements.

A study of  National Health Service (NHS) revealed that the majority of doctors (71.6 percent) and a third of the nurses surveyed expressed a desire for a tool for mobile communication that would allow the secure exchange of patient data between colleagues.

Gastronomy & Hotel industries are below the average regarding digitalization

It's hardly any different in the hotel business. The hospitality industry is working on its digitalisation. This is one of the results of the second edition of the representative benchmark study „Digitalisierungsindex Mittelstand“ by techconsult on behalf of Deutsche Telekom, for which around 2,000 companies were surveyed. However, the gastronomy and hotel sectors are still below the industry average - also in terms of mobile communications.

There are risks involved. Companies that tolerate employees exchanging unsecured tools for the business environment due to a lack of digital communication tools risk severe penalties. The basic data protection regulation (Datenschutz-Grundverordnung) provides for fines of up to 20 million euros or up to four percent of a company's worldwide annual turnover in the event of infringements. And especially in sectors such as health care and the hotel industry, legislators are likely to be extremely critical of violations. After all, both industries deal predominantly with sensitive personal data.

The great potential of a secure mobile communication

Mobile communication in the future

Mobile communication is anything but a flash in the pan. On the contrary. In the future, the exchange will take place even more intensively and fully networked. According to a survey by Bitkom, 78 percent of Germans now use a smartphone. According to the study, mobile solutions also offer an ideal opportunity to address employees in the company in a target group-oriented manner.

Employee apps in particular promote communication between employees. This was found out by the SCM - School for Communication and Management and MPM Corporate Communication Solutions in the study "Internal communication goes mobile". 62.2 percent of those surveyed see the greatest potential for mobile communication in secure corporate chat and news streaming.

It lets you perfectly share images, videos, text, infographics and surveys. These media turned out to be the most popular means of communication among survey participants.

Apps for mobile communication should, however, meet these requirements:

relevant news icon

Only work-relevant content should be shared so that the news remains manageable

Clear user guidance increases acceptance

Clear user guidance increases acceptance

Responsive design

The combination of native app and web app is recommended so that content can be viewed not only on the smartphone, but also on the laptop

App Store icon

Easy deployment of the app: An employee app is best distributed through a public or corporate App Store

Data Encryption Icon

The data transmission should take place via end-to-end encryption

ISO 27001 Icon

The data should be hosted in accordance with the ISO 27001 standard, which has been tried and tested worldwide

Data protection Icon

This ensures data protection within the company and all data is adequately protected

The possibilities offered by secure employee apps to improve mobile communication are presented in the following chapters in various areas.

read another use case - internal communication