Communication has become increasingly mobile and is no longer tied to a stationary PC or landline phone.
Mobile communication methods offer decisive added value, especially for employees in the health care and hotel sectors. Many do not work at a fixed workplace and move within the company. They do have their own landline phone. But it is not always possible to accept a phone call.
If there is time later for a callback, the colleague may no longer be reachable. This delays the transmission of important messages. Some employees dodge paper and leave messages on Post-it's. However, if the little paper copies become independent, the information gets lost or, in the worst case, even falls into the wrong hands.
Modern instruments of mobile communication such as communication apps offer considerable advantages here. They take into account the mobile working style of healthcare and hotel staff and network them with each other. They make it easy to maintain the flow of information throughout the company and individual teams:
Mobile communication is only slowly arriving in companies in all sectors. This also applies to the healthcare and hotel sectors. According to a study published by Airvox (https://aixvox.com/smart-mobile-safe-mobile-risiken-und-chancen-des-mobile-business/stellen), 81 percent of all companies have mobile devices available to their employees. Smartphones are the most common. Alternatively, 63 percent of all companies allow their employees to bring their own mobile devices and use them professionally. However, mobile devices are not yet being used across the board in companies. This stands in the way of uniform mobile communication in the business environment.
What's also missing: Secure internal communication tools such as employee apps with message stream and chat function. Many users in the healthcare and hospitality industries are therefore using other tools to send professional data via private messenger systems. But that doesn't always comply with data protection requirements.
A study of National Health Service (NHS) revealed that the majority of doctors (71.6 percent) and a third of the nurses surveyed expressed a desire for a tool for mobile communication that would allow the secure exchange of patient data between colleagues.
It's hardly any different in the hotel business. The hospitality industry is working on its digitalisation. This is one of the results of the second edition of the representative benchmark study „Digitalisierungsindex Mittelstand“ by techconsult on behalf of Deutsche Telekom, for which around 2,000 companies were surveyed. However, the gastronomy and hotel sectors are still below the industry average - also in terms of mobile communications.
There are risks involved. Companies that tolerate employees exchanging unsecured tools for the business environment due to a lack of digital communication tools risk severe penalties. The basic data protection regulation (Datenschutz-Grundverordnung) provides for fines of up to 20 million euros or up to four percent of a company's worldwide annual turnover in the event of infringements. And especially in sectors such as health care and the hotel industry, legislators are likely to be extremely critical of violations. After all, both industries deal predominantly with sensitive personal data.
Mobile communication is anything but a flash in the pan. On the contrary. In the future, the exchange will take place even more intensively and fully networked. According to a survey by Bitkom, 78 percent of Germans now use a smartphone. According to the study, mobile solutions also offer an ideal opportunity to address employees in the company in a target group-oriented manner.
Employee apps in particular promote communication between employees. This was found out by the SCM - School for Communication and Management and MPM Corporate Communication Solutions in the study "Internal communication goes mobile". 62.2 percent of those surveyed see the greatest potential for mobile communication in secure corporate chat and news streaming.
It lets you perfectly share images, videos, text, infographics and surveys. These media turned out to be the most popular means of communication among survey participants.
Only work-relevant content should be shared so that the news remains manageable
Clear user guidance increases acceptance
The combination of native app and web app is recommended so that content can be viewed not only on the smartphone, but also on the laptop
Easy deployment of the app: An employee app is best distributed through a public or corporate App Store
The data transmission should take place via end-to-end encryption
The data should be hosted in accordance with the ISO 27001 standard, which has been tried and tested worldwide
This ensures data protection within the company and all data is adequately protected