In the medical devices industry, creating highly effective sales teams can be challenging. On-boarding sales professionals can take too long because of outdated training methods that are built on classroom training. With different people having diverse learning styles - and with listening being an ineffective way to learn for many - over 50% of the knowledge is typically lost within one hour after having left the classroom. In addition, once such training programs are completed, continuous learning stalls as relevant best practices are difficult to share between teams who are often on the road.
Qnnect is the award-winning, secure mobile communications app for sales teams on the road. By embedding Qnnect within workflows, companies can deliver training modules on the go that align well with different learning styles and - thanks to gamification - allow for better knowledge absorption. Furthermore, by enabling communications among all sales team members, continuous learning is enabled through best practice and knowledge sharing. In addition, teams get to celebrate and recognize each other for their achievements, ensuring they feel motivated and engaged to deliver even better results.
Case study: Our client, an established global medical devices brand, was looking for a sales enablement solution for their global team which is spread across 19 countries. After the first weeks of having implemented Qnnect, 87% of the sales team had already adopted the new technology and was now reachable anytime, anyplace. This high adoption rate was achieved even-though using Qnnect was not compulsory. As soon as team members came online, they actively started sharing best practices with each other. This was especially the case in emerging markets, such as APAC and Latin America. It effectively brought colleagues closer together, enabling them to learn from each other.