MOBILE Communication

Messenger and chat apps have made the direct availability of messages popular. Messenger app communication ensures exchange within seconds. This is communication in real time.

Definition: What is real-time communication?

Companies continue to inform their employees about important innovations via printed slips of paper and face-to-face meetings. This is the opposite of real-time communication. It can take days for all recipients to receive the message. Messenger and chat apps, on the other hand, have made the direct availability of messages popular. Messenger app communication ensures exchange within seconds. This is communication in real time.

Real-time communication meets the following conditions:

  • Real time is the requirement for a computer system.
    The terminal device that receives the data is always ready for operation.
  • Communication usually takes place via a mobile device, independent of time and place.
  • Data is available without delay.
  • Or: The delay between the time of the input and the time of the output must be sufficiently small for an acceptable "timeliness".
  • The data can be further processed or forwarded without any further delay.

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Passing on information from top to bottom

Top-down content such as management announcements, offers of services for employees, or changes in the law must be passed on in a top-down stream. In this way, management reaches everyone at the same time. Requirements are reliably implemented, and no one feels excluded.

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Passing on information from bottom to top

A real-time communication should also ensure the exchange from bottom to top. Employees should be able to ask questions or make suggestions using the general communication stream or direct messaging. This strengthens identification with what they are doing. Because they feel they are part of something bigger, perceived and heard.

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Location-independent exchange

Especially in the health care sector, the exchange should be guaranteed in real time and via different devices. Critical information in particular must be available quickly. Data should therefore be available seamlessly and without lengthy login procedures on the device that is currently available: Mobile phone, laptop, tablet.

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Easy creation of messages

It must be possible to create messages intuitively and more quickly without having to enter a subject or search for recipient data. Otherwise, the idea of real-time communication will not be achieved.

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Private exchange

Not all information is intended for all eyes. This is especially the case in the hotel and healthcare industries. This often involves the exchange of sensitive data. Matters that only concern a certain group of people should be able to be discussed in a private environment and only reach colleagues who are involved in a certain topic reliably.

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Clarity

The structure of the conversation should be clear and easy to view for all parties involved and free of visual distractions such as signatures and From/To information. This not only makes it easier to keep track of the conversation. Responses can also be written and sent more quickly.

1/3 of employees would like to communicate in real time

Real-time communication: The reality check

In the spring of 2017, the market research institute Kantar EMNID commissioned the Intranet - Hirschtec to conduct a survey on digital communication in companies. 1,002 employees were surveyed. The result of the survey: Real-time communication has only partially arrived in the companies so far. This also includes the healthcare and hotel sectors. At the same time, employees report a high demand for it.

  • Almost a third (30 percent) of employees would like to communicate with each other in real time. But these are not common in every company.
  • The "digital natives" in particular have grown up with messenger services and want these to be effective tools for communication at the workplace.
  • In the search for the best talents, companies should be aware of its importance.
  • They have to provide these modern tools if they want to attract and retain employees from the Y and Z generations.

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