Digitalization has an impact on all areas of working life - including the way companies communicate.
Since then, communication has not been restricted to direct conversations, but has been extended to texts, videos and images. The channels that are available for this purpose are diverse. In the private sphere, social media such as Facebook, Twitter or Instagram, but also messenger systems such as WhatsApp have shaped the new forms of communication. Depending on requirements, we exchange information in news streams, direct messages or chat groups. And that often with a time lag: Everyone replies when they have the time to do so.
What has proven its worth in private life is increasingly finding its way into professional communication. Especially in health care and the hotel industry, time-shifted communication via smartphone offers many advantages. Here, employees rarely have a fixed stationary PC workstation and, for example, can only be reached to a limited extent via e-mail. Telephone accessibility is also not always guaranteed. Employees in the hotel industry who are talking to the customer, for example, will not react to the ringing of their telephone. Neither will the doctor who is treating a patient. If the callback is forgotten, important information threatens to be lost. Mistakes are more frequent and employee motivation decreases, which can have a negative impact on the working atmosphere.
It's better with a messenger system. This enables companies to exchange texts and images with their employees via smartphone apps. The advantage: a mobile phone is always in everyone's pocket and they can react when it fits into their schedule.
However, it should be noted that:
Opportunities of digital communication
A positive corporate culture contributes to the success of a company. This is well known. What is less well known, however, is how great the influence of digital communication is on a good climate. In healthcare, it may even decide life and death. Scientists at the Yale School of Public Health (article in German) came to a more remarkable conclusion. In healthcare, a good climate designed for cooperation and teamwork also increases patients' chances of survival. Factors such as appreciative leadership and good communication are decisive for a good team structure - both are promoted by an employee app, and much more!
Application scenarios of digital communication
In working environments such as hotels and healthcare, communication tools are needed that allow messages to be transmitted without delay. This ensures smooth team collaboration even in dynamic work environments. The result: motivated and committed employees and a good corporate culture.
The status quo? Neither in the health care nor in the hotel industry has digitization sufficiently arrived. There is still considerable potential here and there. The use of digital technologies could save up to 34 billion euros a year in the German healthcare sector alone. This corresponds to around 12 percent of the total annual health and care costs of the last 290 billion euros. These are the central results of a new study (in German) by McKinsey entitled "Digitalization in Health Care: the Opportunities for Germany". For the study, McKinsey analyzed the improvement potential of 26 digital health technologies on the basis of more than 500 international research documents and examined them in expert interviews.
Electronic patient files and electronic prescriptions as well as web-based interactions between doctor and patient offer the greatest benefit Potential in healthcare.
If the electronic patient file had been introduced across the board at least once, nursing staff and physicians would have full access to patient information at anytime and anywhere via an employee app and could document findings on the move. This would ensure efficient, continuous care and monitoring of patients in outpatient care.
The hotel business doesn't look any better. This is confirmed by the study "Digitization in the tourism industry: trends and consequences - experiences from the hotel industry and tour operators" commissioned by the United Services Union (ver.di) and the Food and Catering Union (NGG). Guido Zeitler, Deputy Chairman of the NGG, says in an official statement: "Colleagues must be prepared for the fact that mastering digital applications in almost all areas of the hotel will become a key qualification".
The tourism of the future will depend on "whether people, with their personal advice and services based on individual contacts, will continue to be important and valued by customers and guests". Here it is up to the companies to decide, for example, whether they want to invest in transparent communication via the apps of their employees. An application scenario: A guest has a special wish, or a high-ranking guest arrives at the hotel earlier than planned. Thanks to an employee app, such situations can be handled easily: Messages reach immediately the correct places - whether Facility management, room service, kitchen, HR or Reception. Thus, a fast and seamless service is guaranteed, with which hotels can stand out from the competition.
The employees themselves have long since recognized the advantages of greater digitization. However, due to a lack of suitable offers from employers, they often make do with their own hardware and software, for example to digitize their communication. Instead of using a secure corporate app, they use WhatsApp and Co to communicate in real time. This entails considerable risks.
It doesn't have to be. Digital communication with a special employee app for the professional sector is not only completely harmless in terms of data protection and IT security.
An employee app also creates the necessary transparency in areas such as hotels and healthcare. Information via e-mails or company newsletters has long ceased to do justice to the mobile working style of employees in these industries.
An employee app, on the other hand, promotes the agile exchange in teams with decentralized working methods simply and efficiently:
At the same time, an employee app prevents an unwanted flood of information. The news stream does not interfere with private and business affairs. So, everything always remains clearly arranged. An employee app is only intended to share important and professionally relevant information.
With an employee app, communication is guaranteed to take a structured course: