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How to Combat Technophobia in the Workplace


Topics: Engagement & Productivity, Change Management, HR, Engagement, technophobia

No change comes without hesitation

Change is not a new concept for us; we make changes in our lives on a daily basis. However, when it comes to integrating new processes or tools in the workplace, humans are generally the main obstacle to successful implementation. “Change management” strategies therefore must be applied in order to respond to concerns and overcome reluctance.

Why is new technology so difficult to introduce?  

Among these new processes and tools, new pieces of technology experience the greatest push-back, and you may even encounter people who refuse to work with new tech altogether. David Kaganovsky gives this reluctance a name: “technophobia“.[1] People often come up with the classic excuse of “not having enough time” to learn new technology, to hide the fact that they are actually somewhat intimidated by it, and by the time and energy they believe it will require to learn. Whenever you introduce new technology, you must be conscious of this emotional response and answer it with clear and simple solutions.

What can you do about technophobia in your company?

Good news: it is possible to help your team overcome technophobia and to successfully introduce new technology in your workplace!

To do so, keep these things in mind:

  • Plan ahead! Make sure your implementation strategy is clear from the beginning.
  • 80% human, 20% technology. Even if the tool itself is quite easy to use, only the human using it can make it a success.
  • If you want the technology you introduce to have a lasting effect on your company, you will need to ensure that behavioral changes are maintained.
  • Communicate with, inform, and educate
  • Form a project team of people who understand your average employees. Encourage people who are particularly motivated by new technology to become ambassadors for those who are more skeptical. Breaking down hierarchy can help assuage concerns and combat reluctance, and when explained by a colleague, technology also feels more accessible.


[1] Kaganovsky, David. “New Technology Deserves A Warm Welcome, Not A Cold Shoulder.” September 1, 2017 [online] https://www.linkedin.com/pulse/new-technology-deserves-warm-welcome-cold-shoulder-david-kaganovsky/(Accessed September 13, 2017).

Céline Badertscher

Céline Badertscher

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